Saudi Arabian Airlines (SAUDIA) the national flag carrier of the Kingdom of Saudi Arabia, announces the rollout of its new cabin crew uniforms, featuring a refined, new take on the attire designed for all members of the hospitality team onboard.
SAUDIA began the preview of the new uniform on the airline’s Paris Charles de Gaulle and London Heathrow routes, with plans to add the rest of the airline’s route network before mid-next year.
The new uniforms feature a colour palette that includes shades and hues of purple, beige, gold and royal blue in mixed poly-wool and elastane. Arabesque designs and accents feature all through, from the pins to the ladies’ scarf, fabrics, signature blazers and more.
Inspiration from the nation’s culture and landscapes influenced the new designs, encompassing the heritage, colours and identity of Saudi Arabia. A consortium of designers and product specialists within the airline designed the new custom SAUDIA cabin crew apparel, which took roughly 18 months from design concept phase to launch.
Previously, Saudia made slight modifications to the previous uniform look in 2012 for its male staff, and 2014 for the female staff.
Now, more than six years later, a full rollout of the new uniform is taking place, giving a completely revitalized look from the name badge, to cuff links, belts, suit, hat, pin, shoes and travel bag.
The airline route network includes 95 destinations across four continents to all 28 domestic airports in the Kingdom of Saudi Arabia and carries more than 32 million passengers annually. Saudi Airlines had announced an immediate suspension of flights to Toronto, Canada as of August 13, 2018, due to political differences.