TORONTO | MainstreamCanadian.ca – Cineplex is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors.
In March, Cineplex reported February box office revenues of $37 million, which amounts to 88 per cent of box office revenues generated during the same month in 2019.
Pathaan, the recent Bollywood feature that premiered in late January is now Cineplex’s highest grossing Bollywood title ever; in February, it became the fourth highest grossing film for Cineplex with a 35 per cent market share.
Cineplex also saw success with the film, The Wandering Earth 2, which was the Company’s number one opening for a Mandarin language film ever, delivering a 37 percent domestic market share in the month of February.
Other box office drivers included the continued strength of Avatar: The Way of Water, now the third highest grossing film of all time at $2.3 billion of worldwide box office, and Puss in Boots: The Last Wish, which has grossed over $460 million to date globally.
Pathaan is a 2023 Hindi-language action thriller film, the fourth instalment in the YRF Spy Universe. It stars Shah Rukh Khan, Deepika Padukone, John Abraham, Dimple Kapadia and other supporting cast. The film’s plot revolves around Pathaan (Khan), an exiled Indian spy agent, works with Pakistan’s spy agent Rubina Mohsin (Padukone) to take down Jim (Abraham), a former RAW agent planning to spread a deadly lab-generated virus across India.
Pathaan was the first Indian film to release in the novel ICE theatre format. The film was released in 8,000 screens worldwide, which included 5000 screens in Hindi and 450 screens in Tamil and Telugu versions within India.
The film has grossed ₹1,050.3 crore (US$130 million) worldwide, becoming the highest-grossing Indian film of 2023, the second-highest-grossing Hindi film of all time, the fifth-highest-grossing Indian film of all time and set several other box-office records in India and for a Hindi-language film.
The digital streaming rights of Pathaan were sold to Amazon Prime Video for Indian Rupees ₹100 crore (12 Million USD). On the platform, the film’s extended version premiered on 22 March 2023 in Hindi, Tamil and Telugu.